Tuesday, December 6, 2011

I'm Confused by this Marketing Ploy

Got this a few weeks back.

My job is to persuade bloggers to link to our site. 
I really love my job! We have a friendly team and good management, but unfortunately I have no idea how to convince a blogger to link to us, I'm afraid I might lose my job because of it :( 
And that is why, instead of sending letters to thousands of different blogs, I am reading yours.
Couldn't parse it.

It seems to be a calculated Pity Ploy.  "I'm afraid I might lose my job...I am reading your [blog]."

The product seemed cool enough.  The pitch, however, was too sketchy for me.

1 comment:

  1. Other possible messages:

    >I love something I have no idea how to do!

    >Instead of doing my job, I am goofing off on the interwebs!

    >My management is great because they haven't been able to detect incompetence!

    >I am unwilling to do basic research on how to do my job so I was hoping you would tell me!