The decision process includes: "find a low-cost solution". More importantly, it includes "justify the fees to purchase and for support."
This drives down the cost of software and support for commercial products. It also rationalizes what your buy when you buy a license and pay for support.
In the olden days, you just paid. Now, you debate the merits of support and determine what you're getting and if the value is commensurate with the cost.
Check out article in the Economist titled "Unlocking the Cloud"
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