Showing posts with label research. Show all posts
Showing posts with label research. Show all posts

Tuesday, June 19, 2012

Dereliction of Duty

Recently started looking into Metadata Registries and UDEF and related semantic technology.

The Wikipedia page lists a bunch of relevant Metadata Registry projects and commercial products.  Very nice.  Easy to follow the links and determine features and benefits.

However.

A client has IBM Cognos.  Is there any easy to to see what kind of Metadata features are part of Cognos?

No.  Not really.

I wondered about this marketing gap.  Why doesn't IBM (or Oracle, they're pretty bad at this also) provide a tidy list of features?

  • They're so big (and arrogant) that they don't feel the need to do any marketing?
  • They're so paranoid that they don't want to have their products reduce to a simple bullet list?
  • They're sales people are so good that they don't need a web presence to sell their products?
  • They already have such tight wired-in relationships that they don't need to do any marketing?
Or is it the "growth by acquisition" problem?  Since IBM acquired Cognos, they hesitate to commit to a list of features?

Whatever the reason, it's frankly difficult to include IBM products in an easy-to-understand info-graphic comparing alternative products.